Store audit
A quick check of any store: platform, SEO basics, initial response time and installed tracking.
Free tools
Return on ad spend (ROAS) calculator
A high ROAS isn't always a profitable campaign. Enter your campaign numbers and costs to see your return, the break-even point you shouldn't drop below, and real profit after costs.
How to use it
- Enter revenue attributed to the campaign and the amount spent.
- Optionally add product cost, shipping and payment fee percentages to calculate profit.
- Compare actual ROAS with break-even ROAS.
How it works
ROAS = ad-attributed revenue ÷ ad spend.
Gross margin = 100% − (product cost % + shipping & packaging % + payment fees %).
Break-even ROAS = 1 ÷ gross margin. Below it, the campaign loses money before fixed costs.
Campaign net profit = revenue × gross margin − ad spend.
Limitations and assumptions
- Accuracy depends on attributed revenue, which can differ between ad platforms and store reports depending on the attribution model.
- It doesn't include fixed costs such as salaries and rent, or long-term customer value.
- Calculations run in your browser; your numbers are not sent to our servers.
Frequently asked questions
What's the difference between ROAS and ROI?
ROAS measures revenue against ad spend only; ROI measures profit against total investment after all costs.
What's a good ROAS?
There's no universal number; a good ROAS is one above your own break-even. A high-margin store profits at a lower ROAS than a low-margin one.
Why does ROAS differ between ad platforms and my store?
Different attribution models and windows, and sometimes missing tracking. Conversions API and consistent data sources narrow the gap.
Request an ad account review
Tell us about your business and current channels; we'll review setup and tracking and propose a clear plan.
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