Free tools

E-commerce store audit

Enter your store's home page URL and get, in seconds, a list of what's in place and what needs attention for visibility and measurement — a useful starting point before a detailed review.

How to use it

  1. Copy your full store URL, e.g. https://store.example.com
  2. Paste it and press “Audit store”.
  3. Review each item: good, needs review, or missing.

How it works

The tool requests your home page once, like any browser, and reads the HTML the server returns.

It detects the platform from known markers (such as Salla, Zid or Shopify asset URLs) and checks the title, description, H1, canonical, Open Graph tags, structured data and mobile viewport.

It detects tracking through the known snippets for Google Tag Manager, GA4, and the Meta, Snapchat and TikTok pixels.

It measures response time from our servers to yours, HTML size, the number of external scripts and images missing alt text.

Limitations and assumptions

  • Only the home page is checked — not product pages or checkout.
  • Response time is measured from our servers and may differ from your visitors' experience; use PageSpeed Insights for real-user data.
  • Some tools load through Google Tag Manager after the page runs and may not appear in the initial HTML even though they work.
  • We don't store or publish audit results.

Frequently asked questions

Is it completely free?

Yes, no sign-up needed. For a deeper review covering product pages, checkout and ads, you can request a store review from our team.

Why does it say Google Analytics is missing when I use it?

If it's installed through Tag Manager or a platform app that loads later, it may not appear in the initial HTML. Check Analytics real-time reports to confirm.

Does the audit affect my store?

No. It requests the page once, exactly like a single browser visit.

Request a store review

Send us your store link and we'll review the buying experience, settings and tracking, then suggest improvement priorities.

Request a store review

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