Case studies

Al Waha Group: four car brands, one operating system

Running four car brands in parallel for one group: media buying, creative direction, influencers and event activation.

Client
Al Waha Group · Voyah · Kaiyi · Mhero
Industry
Automotive
Market
Qatar
Period
2.5 years
Our role
Strategy and full digital execution
Platforms
Meta · Google · TikTok

Results

9 carsfrom the Voyah launch on QAR 2,530 spend
QAR 281ad cost per car sold
+85%launch-week engagement
QAR 15.75Kaiyi cost per lead

The challenge

  • Four brands, one team, no audience or budget clashes.
  • Launching Voyah, an unknown premium EV brand.
  • Awareness and community for Kaiyi and Mhero on limited budgets.

Our approach

  • One unified campaign structure, dashboards and KPIs.
  • Voyah: premium video, influencers and a launch event.
  • Event and video audiences fed into lead-gen retargeting.
  • Kaiyi and Mhero: leads, awareness and community.

Highlights

  • Voyah in 60 days: 47 leads → 21 test drives → 9 cars.
  • Kaiyi Q3: 84,000 completed views at QAR 0.06, then 80 leads at QAR 15.75.

Why it matters

The same system delivered results for four brands of different size and segment, with qualified CPL of QAR 15–20 in one of the most expensive ad categories.

Proof from the dashboards

Results: reach, views and completion rates per launch wave
Results: reach, views and completion rates per launch wave
Voyah launch: 47 leads → 21 test drives → 9 cars
Voyah launch: 47 leads → 21 test drives → 9 cars
Kaiyi: awareness to leads at the portfolio's lowest CPL
Kaiyi: awareness to leads at the portfolio's lowest CPL

Figures come from ad and store dashboards during the engagement; results vary by product, market and budget.

Performance marketing

Want results like these for your brand?

Tell us about your business and goals; we'll review where you are and propose a clear plan.

Performance marketing

By submitting you agree that we may contact you about your request in line with our privacy policy. Privacy policy

More case studies

All case studies
Hair care · E-commerceEgypt (main market) and Saudi Arabia

CH&BE: from EGP 15.6M to 51.4M in peak season

One of Egypt's leading hair-care brands with a growing presence in Saudi Arabia. We ran two consecutive peak-season campaigns: Black Friday, then N…

EGP 51.4Mseason revenue (3 months)
+229%revenue growth vs. previous period