Case studies

CH&BE: from EGP 15.6M to 51.4M in peak season

One of Egypt's leading hair-care brands with a growing presence in Saudi Arabia. We ran two consecutive peak-season campaigns: Black Friday, then New Year.

Client: CH&BE
Industry: Hair care · E-commerce
Market: Egypt (main market) and Saudi Arabia
Period: Oct 2025 – Jan 2026
Our role: Performance marketing management
Platforms: Meta · Google · TikTok · Snapchat

EGP 51.4Mseason revenue (3 months)

+229%revenue growth vs. previous period

25,082orders (+289%)

9x – 12xaverage ROAS

The challenge

The most competitive time of year, with record CPMs.
A market saturated with heavy discounts.
Scaling sales without sacrificing margin, with a 20,000-unit target.

Our approach

Purchase-objective campaigns from day one.
Ad-set-level scaling: +100% for winners, +30% for stable sets, based on ROAS and live purchases.
Multi-platform: Meta as the main engine, Google for high intent, TikTok and Snapchat for extra volume.
Continuous creative iteration to prevent ad fatigue.

Highlights

New Year campaign (Jan 2026): EGP 7.55M revenue, 2,603 orders on EGP 995,268 spend, ROAS 8x–17x, 1.6% conversion rate.
Across 4 ad platforms: over EGP 31M in sales, 25,000+ orders and 56.9M views in 3 months.

Campaign one: Black Friday and peak season

Three months from Black Friday to New Year, about EGP 5M spend across Egypt and Saudi Arabia. Revenue rose from EGP 15,634,063 to EGP 51,496,867 and orders from 6,439 to 25,082, with an average order value of EGP 2,236.

Campaign two: New Year

The goal was to hold sales right after the Black Friday peak without losing profitability: Meta for most conversions, Google for high-intent search, TikTok for extra reach, with continuous creative testing. Result: 137,735 sessions at an average order of EGP 2,221.