Case studies

Torino Developments: units sold out and 75% lower cost per lead

A developer founded in 2008. We worked on Torino Compound in a long partnership that lasted until every unit was sold, on a budget of about EGP 50,000 per month.

Client: Torino Developments
Industry: Real estate development
Market: Alexandria, Egypt
Period: 3 years
Our role: Performance marketing management
Platforms: Meta Ads

−75%cost per lead (~EGP 200 → ~45)

100%units sold

7+ROAS

3 yearspartnership

The challenge

Prices above the area average.
No online purchase: a fully offline, long decision cycle.
Sales needed leads able to pay a 20–30% down payment, not volume.

Our approach

Lead generation only: Messenger conversations and Instant Forms with high-intent qualifying questions.
Messaging built on the strongest advantage: immediate delivery with luxury finishing.
Retargeting layers plus lookalikes built on qualified leads and past buyers.
Scaling winners by 100%, reallocating budget based on sales-team lead quality feedback.

Highlights

Thousands of qualified leads over three years.
In real estate, lead quality beats volume every time.

About the project

Three residential towers (105–170 m² units) and offices from 60 m², luxury finishing, delivery within 12 months, prices from about EGP 4,095,000 with 20–30% down and 3+ year instalments.