Case studies

Jetour Qatar: from new brand to #2 in sales

Launching a brand-new car brand into a saturated market and building a full-funnel ad system that turned interest into showroom visits and sales.

Client
Jetour Qatar · Al Waha Group
Industry
Automotive
Market
Qatar
Period
2.5 years
Our role
Performance marketing strategy
Platforms
Meta · Google · TikTok · YouTube

Results

+220%website visits
+60%qualified leads
−55%cost per lead
#2best-selling in Qatar

The challenge

  • A brand-new name in a crowded car market.
  • High early CPL that made scaling uneconomic.
  • Near-zero awareness among Qatari buyers.

Our approach

  • Full-funnel strategy on Meta, Google and TikTok.
  • Advanced audience segmentation with stage-specific messaging.
  • Weekly and monthly GA4 / Looker Studio dashboards to reallocate budget.
  • Trade-In campaigns as the main conversion engine.
  • 15+ video campaigns with 2.5x baseline engagement, in Arabic and English.

Highlights

  • Qualified CPL held at QAR 15–20 across campaigns.
  • 2,311 results and 138 purchases on QAR 30,319 spend across three connected campaigns.

Three campaigns, one system

Retargeting captured viewers and engagers and fed warm audiences to the form and WhatsApp campaigns: 2,311 results and 138 purchases on QAR 30,319, CPL QAR 13.12, reach 489,676 at a frequency of just 2.73.

Proof from the dashboards

Figures come from ad and store dashboards during the engagement; results vary by product, market and budget.

Performance marketing

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